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Battle for the airwaves
Battle for the airwavesMAY 30, 2008 So after z103.5 briefly ruffled some feathers two years ago before becoming a source of trashy on-air discussions and an advertising outlet for cage fights, we're seeing the retaliation from the CHUM Radio group.

My guess is that C100 didn't want to take the plunge to fight for the younger audience - and it's very likely that their usual crowd got mad that the censorship of bad words went out the window for at-work listening - so they have come out with...

101.3: The Bounce. Ugh. Bad start. I hate the name. It's trying to be too "funky fresh" or "phat".

Give it up.

Play good music. Offer a strong indie or local artist alternative since that's what we seem to lack. Don't get too caught up in terrible remixes of songs that make you feel hungover before you even get to the bar. Don't try too hard. Don't get caught up sucking in all the audience that can't afford/be approved for C100.

Got it? Good.

While we're at it, how did we go from being a town too small for niche radio stations and now we have two that are EXACTLY the same?

The little-city-trying-to-be-big paradigm strikes again...
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Submitted by skeptico on 06.3.08 at 9:37am.
Who even listens to over-the-air radio anymore? It's just annoying.
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Submitted by The Strategist on 06.3.08 at 3:46pm.
You're absolutely right. All the more reason to be completely unique and niche-focused if you're going to bother at all. Mainstream is going out the window.
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