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Halifax's Next Top Spokesperson |
 JUNE 5, 2008
With the apparent return of the spokesperson through brands like Apple, UPS, and Presidents Choice, I started wondering if we had any truly relevant, branded spokespeople here in Halifax. Someone who embodied what he or she stood for. Someone who people respected as a force within his or her industry. Someone instantly recognizable as a representative of a larger entity.
What did I come up with?
Not much...at first. Little more than a list of newsanchors. Likely some of the most recognizable names and faces in the province but yet, I removed them from the competition just for kicks. I can do that. It's my competition.
Then I thought perhaps Fred MacGillivray. He's a strong voice for making Halifax a more lively, active place but then again he's more shit-disturber than he is a brand - and let's be clear, I love him for that.
So who's the best I could come up with?
Pete Luckett of course! The immigrated, self-made millionaire and Prince of Produce is inexplicably linked to his fresh food chain. He has the two thriving stores, books, television appearances and a guest speaker business on the side.
That's my choice. Can you do any better? Who am I missing?
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