|
|
BUSINESS
Limitations of Brand Communications in Social Media Media Analysis, Reputation, Research
Submitted by Media Badger on 07.29.10 at 6:03am.
While we continue to see companies dancing around their level of engagement and commitment to marketing through Social Media channels, some interesting limitations are apparent with these channels. Limitations in communication that are not easily overcome;
Read More.
Post a comment
Read comments(0)
Social Media Use by Diaspora of Fragile Nations
Submitted by Media Badger on 07.28.10 at 6:31am.
Increasingly diaspora of various nations are leveraging social media tools and services. For the most part, this has been to connect with their home country. To foster their connection, whether they have recently moved to a new host nation or are 2nd or 3rd generation connecting their cultural ro...
Read More.
Post a comment
Read comments(0)
It seems CATCH caught on.
Submitted by Trampoline Branding blog on 07.27.10 at 7:09am.
Now that another year of CATCH, The Nova Scotia Seafood Festival is behind us, so is our Augmented Reality-based campaign for the event. If, during the campaign, you never had the pleasure of meeting Figgins, our contest host-fish, don’t despair. We’ve created a video showcasing the various compo...
Read More.
Post a comment
Read comments(0)
Social Value As A New Business
Submitted by Media Badger on 07.23.10 at 6:17am.
The purpose of a business is to make a profit. To do that, a business must constantly innovate and market itself. To date, a business has not had to think about it’s “social value” to it’s market or community. I argue that is about to change. Is changing.
Read More.
Post a comment
Read comments(0)
What Can Apple Possibly Add As A New Product
Submitted by Webconomist on 07.21.10 at 7:24am.
I’m a MacHead, MacAddict, Appleista…whatever, for the past 15 years. In that time I shortly suffered 2 Windows machines and poking around Windows 7 lately, meh.
Apple announced stellar results. Again. No surprise…
Read More.
Post a comment
Read comments(0)
The Most Human Developed Medium
Submitted by Media Badger on 07.21.10 at 6:43am.
In its broadest context, Social Media is not an invention of the past five years. Newsgroups, forums, Instant Messaging, email and bulletin boards have existed in various forms since the early 1970’s. By early 2004 platforms such as Blogger, Typepad and Wordpress came along and the need to know ...
Read More.
Post a comment
Read comments(0)
Saint Mary’s Facebook contest: a huge success.
Submitted by Trampoline Branding blog on 07.20.10 at 7:04am.
Faithful readers of our blog and visitors to our site will already know that a few months ago we created a unique contest for our client Saint Mary’s University—one that centred around a custom-built Facebook App that encouraged users to interact with the brand by submitting their own version of ...
Read More.
Post a comment
Read comments(0)
The Web is All Squares and Right Angles: My Rant
Submitted by Webconomist on 07.16.10 at 6:55am.
Design is fluid. Our world is made of many shapes and much of them are not angular, but spiral, circular and well, wiggly. Right? There’s a lot of chaos out there in the real world. Trees growing oddly, flowers are round. Meandering rivers and well, the whole bloody planet is round isn’t it?
Read More.
Post a comment
Read comments(0)
My World, Your World, The World and Social Media
Submitted by Media Badger on 07.16.10 at 6:05am.
As we research social media use across continents and cultural groups, we of course are also always looking to understand how social media technologies can make an impact on our world. Both positive and negative. Listening to Devdutt Pattanaik speaking on mythologies and how we view our world, on...
Read More.
Post a comment
Read comments(0)
The Queen, Canadians and Social Media
Submitted by Media Badger on 07.14.10 at 6:38am.
As the Queen paid a visit to Canada at the end of last month, we wanted to take a look at what Canadians felt about the Royal Visit. Some countries in the Commonwealth are having that ongoing debate; should the Queen be the head of State or not. Then there’s the Royalists vs. the Republics split....
Read More.
Post a comment
Read comments(0)
What are you competing on?
Submitted by Kula Partners blog on 07.13.10 at 7:06am.
There’s a story in today’s Chronicle Herald about a small business that’s going under due to pressure from big box stores. It doesn’t matter who or what it is. It’s a fairly common refrain. As most people know, the vast majority of companies that are started don’t make it, but it is sad when a co...
Read More.
Post a comment
Read comments(0)
Facebook vs. Google: Why Facebook is Succeeding
Submitted by Media Badger on 07.9.10 at 6:48am.
Today’s NY Times article on Facebook’s rapid success in global reach serves to show that the battle between Google and Facebook is in full swing. Google beat out Microsoft and Yahoo! in search and now it faces an even bigger threat from Facebook.
Read More.
Post a comment
Read comments(0)
The New Social Media Faux Pas?
Submitted by Media Badger on 07.7.10 at 7:09am.
Chances are, well over 90% of you reading this post have a camera in your mobile phone, own a digital camera and have taken and uploaded, a photo to Flickr, Picasa or TwitPic, yFrog or similar at least once or twice in the last few months. Am I right?
Read More.
Post a comment
Read comments(0)
When to Adopt Social Media Tools into Marketing
Submitted by Media Badger on 07.7.10 at 6:22am.
There’s three ways to look at adopting new digital media and social media channels for your marketing and communications efforts.
A) Bleeding Edge: Get in before the service becomes super hot to build presence and traction (i.e. getting into Twitter in 2007.) The upside can be getting to shape t...
Read More.
Post a comment
Read comments(0)
The Digital Divide & The Mobile Drive
Submitted by Webconomist on 06.30.10 at 7:23am.
The income gap between the “haves” and the “have-nots” is always a contentious issue, and is not going away. Alarmists please sit down and take a sip from the bottle in front of you called “reality”. Thanks. Mobile devices however, will play a key role in the future of the World Web and Cyburbia....
Read More.
Post a comment
Read comments(0)
The Ecosystem of Twitter
Submitted by Media Badger on 06.28.10 at 6:28am.
Every time Apple launches a new device, iPad included, a whole business ecosystem emerges and kicks into gear. Cases, stands, speakers, headsets and more. The Sony Walkman never achieved this.
On the Web, it seems Twitter is the Cyburbian version of Apple products. It’s spun off an incredible am...
Read More.
Post a comment
Read comments(0)
You Don’t Need A Haircut in Cyburbia
Submitted by Media Badger on 06.25.10 at 6:21am.
Most of us can recall that saying / meme from the late 60’s that still percolates a bit today: “Get a haircut, get a job“. Remember that? George Thorogood sang the song.
That statement reflected an economic view of society that in order to be a participative citizen, you needed to have a decen...
Read More.
Post a comment
Read comments(0)
Web Strategy Vs. Corporate Strategy
Submitted by Robert Snell's Blog on 06.22.10 at 7:38am.
Many organizations value the corporate or organizational Website; they understand it is an excellent communications tool and may generate some business. Unfortunately, many organizations struggle with how to incorporate and to what extent to incorporate, the Website into their corporate strategic...
Read More.
Post a comment
Read comments(0)
Culture & Ethnicity in Social Media
Submitted by Media Badger on 06.18.10 at 6:49am.
Understanding cultural and ethnic behaviours and uses of Social Media can often play a key role in developing an engagement strategy for Social Media; whether that be for marketing, general communications or other purposes.
Read More.
Post a comment
Read comments(0)
How-To Become a better public speaker
Submitted by Ingenioustries on 06.17.10 at 6:52am.
After doing a post about how to become more social if you’re shy, I thought I might talk a little bit about becoming a better public speaker.
Now, I’m not about to suggest I’m an amazing public speaker by any stretch, but I’m all right. Good enough that I don’t mind throwing down a tip or two th...
Read More.
Post a comment
Read comments(0)
Haiti, Social Media and Being Connected
Submitted by Media Badger on 06.16.10 at 6:28am.
As was demonstrated in Haiti’s earthquake crisis this year, Social Media can play a key role in evaluating crisis issues. Already fibre connections have been restored (many thanks to NetHope and their work) and there are Internet Cafe’s popping up in the tent cities people are still living in.
T...
Read More.
Post a comment
Read comments(0)
Respect Your Audience
Submitted by Kula Partners on 06.9.10 at 7:24am.
A few weeks back, when I was researching my talk for the Aim Conference on giving designers appropriate feedback, I found a lot of examples of clients asking for simple things to be buried to make it more difficult for the user. I’ve heard this plenty from potential clients, though thankfully the...
Read More.
Post a comment
Read comments(0)
The Cultural Implications of Social Media
Submitted by Media Badger on 06.8.10 at 6:39am.
There’ve been enough cases of how in some fragile nations in the Global South, Social Media tools have been used to rally protestors for democracy – Iran, Ukraine, Belarus to name a few. But now in Pakistan, Facebook is facing a national ban. Not for reasons of it’s own doing, but because someone...
Read More.
Post a comment
Read comments(0)
Good Writing On The Internet Sucks
Submitted by Nick Calder's blog on 06.4.10 at 8:25am.
Why are my favorite blogs sitting in my Google Reader with countless articles unread while I burn through gadget, car, and MMA posts for hours? Because on a good day I’ve got the attention span of an 8 year old.
Read More.
Post a comment
Read comments(0)
Generational Preferences for Social Media
Submitted by Media Badger on 06.4.10 at 8:21am.
In all of our Social Media research looking at age groups and the tools they use is vital to later helping clients and agencies develop an effective strategy for their Social Media engagement.
Perhaps it’s not surprising, but there are generational differences in the types of Social Media tools ...
Read More.
Post a comment
Read comments(0)
Catch yourself off guard
Submitted by Trampoline Branding blog on 06.3.10 at 7:24am.
Hoping to build buzz is like hoping to create a viral video. Everyone wants to do it. But it’s not something you can just do. A bus shelter, a TV spot, a newspaper ad: you can “just do” these things. But sparking a cultural movement, seeing your message spread on its own, getting people actually ...
Read More.
Post a comment
Read comments(0)
The Re-Connect Discussion Paper
Submitted by HalifaxCAP on 06.2.10 at 8:42am.
The Re-Connect Discussion Paper is the most comprehensive study of the challenges and successes of the public internet access network ever undertaken in Halifax.
This 48 page report is the preamble of a documentary film we are currently producing.
Read More.
Post a comment
Read comments(0)
The Coast Picks Up National and Regional Journalism Awards
Submitted by Blogger on 06.2.10 at 8:44am.
Last weekend, the Canadian Association of Journalists (CAJ) gave out their annual awards -- dubbed "Canada's only recognition for the best in investigative journalism across the country" -- and The Coast took home a first-place win in the Print Feature category.
Read More.
Post a comment
Read comments(0)
Get Out Of Your Urban Cocoon With Social Media
Submitted by Media Badger on 06.2.10 at 8:43am.
Griping about problems in your city or community? Traffic fixes like roundabouts? Oversized city council or political budgets and spending…the list goes on. So you write a blog post, fire off a “tweet” and maybe start a Facebook group to rally folks…and you wonder why your community has all these...
Read More.
Post a comment
Read comments(0)
From Leaky Faucet to Fire Hose: Media Overload
Submitted by Media Badger on 06.2.10 at 6:41am.
Can you be too noisy as a company engaged in Social Media? What happens when you go from nothing to leaky faucet to a firehose of information spewing madly at your “audience”? People shut you off.
Read More.
Post a comment
Read comments(0)
Texting is a waste of time
Submitted by Trampoline Branding blog on 06.1.10 at 6:46am.
Everywhere you look, you can see people peering into their bitsy screen and fumbling over Thumbelina-size keys trying to stay connected to work, friends, children, partners… life. We’ve all seen them — stumbling down the sidewalk, steering with their knees or even holding on to a baby carriage wh...
Read More.
Post a comment
Read comments(0)
Searching for Brand Soul in the Gulf of Mexico
Submitted by Kula Partners blog on 05.31.10 at 8:12am.
Regardless of how one might describe the disaster unfolding in the Gulf of Mexico, I think we can all agree that the failure is, at its core, a human one. That human beings made decisions and chose to act in ways that eventually led to the disaster the world is now working to cope with and clean up.
Read More.
Post a comment
Read comments(0)
Beyond “I don’t like it” (part 2)
Submitted by Kula Partners blog on 05.31.10 at 7:08am.
Putting it into words
This is the hard part for many people. It really often does go back to what you like and dislike and being able to find the words to describe what you want. The trouble is, the visual language of creatives is by necessity more developed than most clients.
Read More.
Post a comment
Read comments(0)
Glitterati Communications
Submitted by Glitterati_Duane on 06.23.09 at 3:33am.
Glitterati Communications is a graphic design studio located in Halifax, Nova Scotia, Canada. We were formed in 2006 by Bermuda born Communication Designer, Duane Jones. Duane received his design education from Bermuda College and Nova Scotia College of Art and Design University and has worked as...
Read More.
Post a comment
Read comments(0)
Social Media? In Nova Scotia!?
Submitted by Top Banana on 10.16.08 at 5:31pm.
All right. The headline is an exaggeration. There are people who are deeply involved in Social Media in Nova Scotia. You, and the six other people who have read this have been active on Facebook, Twitter and blogs from the get go.
I'm kidding - but I'm not.
Infomonkey will be selling displa...
Read More.
Post a comment
Read comments(0)
|
|
HOMES
HOME
BUSINESS
