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HALIFAX BUSINESS MAR 12, 2010

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INTERNET MARKETING AND SOCIAL MEDIA IN NOVA SCOTIA


E-commerce Content: Be Ready for Any Holiday

Investing a little time now in your holiday e-commerce content can attract visitors to your Web shop all year long.
There are two main reasons to create this type of e-commerce content. First, it will help shoppers find special-occasion and holiday products on your site from a relevant Web page.
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Why New Social Networks Will Have a Hard Go

There’s two clear trends we’re seeing with regard to Social Networks (i.e. Facebook, Bebo, Ning etc.) in our research;
1) Specialization: There’s a growing number of specialized Social Networks for people’s hobbies, cultures or activities. Such as sailing, Indians, African Americans and more, we...
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The sage of persuasion

The other day I did something odd. I walked into a bookstore and bought a book right off the shelf. It might have been peer pressure (Lindsey/Nadine!), or it might have been the bright red starbursts on the front and back covers (Brad’s favourite!). But really, I think I can chalk it up to 2 smal... Read More.

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Why Google Gets The Browser With Chrome

Aside from speed. I made the full migration from FireFox over the past week, in those odd moments I wasn't otherwise swamped. Now I see what Google understands about the browser, that Microsoft has missed, FireFox lost and Apple will take it's own, misguided role with Safari on. Read More.

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How Consumers Are Shaping Social Media Apps in 2010

Perhaps “killing” is an aggressive word, another might be maturation or natural selection. Our nearly three years of researching consumer and citizen behaviour in Social Media has taught us a lot and enabled us to see some interesting trends now that we’ve been at it a while. Chief among them now... Read More.

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The 60% Social Media Misses

Those who study human communication habits say that 60% of our communication with each other is body language (hand movement, facial expressions, posture etc.) so other than using video chat tools, essentially, Social Media is missing 60% of the message in text and audio tools. Read More.

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Social Media Behaviour: The Kid Phase?

There’s a lot of nasty behaviour online – understatement of 2010. A tweet from a smart communicator, Lauren, lead me to a post about Richard Dawkins feeling slighted over improper behaviour on his forums. The irony of the subsequent comments on that blog post were rather enjoyable. Read More.

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Leave The Internet Alone? Part 1

Apparently, the Obama administration, who has broken new ground in using the Web for a more transparent and engaged government with citizens, is no longer just “leaving it alone.” This marks a significant shift in U.S. government policy regarding structure and legislation on Internet activity. Read More.

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Social Media & Politics: When Will It Be Taken Seriously?

Why doesn’t government and politicians take activism on Social Media services seriously? To some degree they do. For elected members activity on blogs, comments on news sites, some Twitter commentary; can be an indicator of citizen sentiment on an issue. But what about petitions and gaining chang... Read More.

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Social Media Tools of the Future

Just for fun, I was pondering what types of Social Media services there might be 5-10 years. So here’s some and maybe you’ve got one or two to add? Read More.

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SEO, Don’t forget the content.

Gone are the days when you could rank high in Google and other major search engines with loads of directory submissions and article marketing. During early times, blog comments provided valuable back-links and made life easy for the SEO folks to improve the page rank and overall performance of th... Read More.

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How do we update the infrastructure of giving?

The infrastructure of giving requires an update. The barrier to participation has become so low that people are able to feel like they’ve done something without actually doing anything. Read More.

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Social Media Channel Decline by Users

We’re always doing research into how people are using Social Media, much of it for clients, much of it the result of the research we do for clients. One interesting trend we’ve noted over the past few months – people are turning off the garden hose. We’re learning to filter. Read More.

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Social media has lowered the bar for doing good

The infrastructure hasn’t caught up to our laziness.
We’ve so lowered the bar for participation in movements for social change that people are able to feel like they’ve done good without ever doing anything at all.
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Social Media and Banks: An Emotional Place

We’ve done a fair amount of research into the financial sector in the past year, both Canada and the United States. Most of our data is of course, confidential to the client. But we can speak in “aggregate” terms of our findings. The broad strokes so to speak. Read More.

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Google Buzz ….

A blog post that is a work in progress. Thoughts, Ramblings and Opinions on Googles Buzz. What are your thoughts and who will be next to enter the social fray?I had asked the question a few days ago “Google Buzz will it go anywhere” and thinking about it now, I think it will. Read More.

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9 Things you are doing wrong with Social Media

If my 10 years broadcasting on air in the radio industry taught me anything, it was that as social creatures, human beings need to communicate. The lessons learned in radio transfer almost seamlessly to on-line Social Media - Blogs, Twitter, Facebook, etc. Read More.

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Why Email is Still the Killer App of Social Media

Because it’s boring. Email is boring.
But more people use email than Facebook or Twitter. Combined. Every day. Still.
Email spans a wider demographic range than any other social technology application.
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Social Media & Growing Privacy Issues

The buzz was abuzzin over Google’s launch of Buzz last week. The initial debate seemed to be whether or not Buzz would slam Twitter. Our quick monitoring on sentiment was 10:2 against Buzz winning that one. Read More.

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Baby Boomers & social media, NewStartNS and our new office

by Jeff White Read More.

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Social Media & Political Action: When?

We haven’t really seen significant impact on politics in Canada, the USA or UK yet as a result of Social Media. You might be tempted to say “ah, but Obama used it well.” Yes, he did. But it was campaign stuff, slogans, videos, speeches. We’ve seen some effective use of Twitter in Egypt, Iran and ... Read More.

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Social Media: Where Are We Finding The Time?

It’s quite simple as to “where” we find the time. I wish I could claim I found that answer, but I can’t. With all the research we do into Social Media, I get asked this question a lot by agencies and clients alike. Read More.

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Should Bosses Go Undercover to Be More in Touch with Reality Like in the CBS TV Show? Poll.

A new series debuted on CBS tonight (Feb 7), called Undercover Boss.
Basically, it’s about bosses who go undercover into their workforce to see how things are going, to know and appreciate what things are really like, how tough and/or bad things might really be, etc.
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On Authoring Our Future & Social Media

If you’re over 30 then I’m sorry to tell you that you’ve “read” your cultural future. If you’re under 30 then you’ve got the sheer delight of “authoring” your cultural future. Read More.

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Think Pragmatically

I was watching a great video yesterday. It was posted on Vital MTB, and was a mountain biking video of the Oakley team riding all over the world. Read More.

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Varying degrees

It seems that getting an undergraduate degree is a prerequisite to securing a decent job these days, but is it always applicable? When I think back to my high school days, my biggest concern was not if, but where I would go to school. However, as a recent university graduate, I can’t help but loo... Read More.

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The Choice To Turn It Off

Two things strike me about the technology revolution underway today; 1) we've never before, in the history of humanity, been able to communicate like we do today and 2) we made the choice to participate in all these media channels we have available.
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The Newest Challenge for Augmented Reality

I admit I love all kinds of new technologies and Augmented Reality (AR) is interesting to say the least. It will further blur the lines between Cyburbia and the physical world with how we interact with things. It will also futher expand the wealth of information and increase the scarcity of atten... Read More.

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And 2009 is gone …

I know its a late post, but I’ve been somewhat busy. Spent part of 2009 living in Nova Scotia and then bam finished off the year living in London as the CMO of a multi national pet dot com. Read More.

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Open and Closed Social Networks: Changes in Social Networking

A trend we’re noticing in Social Networking services (i.e. Facebook or Bebo) and how people are behaving is a move to more specifically focused social networks. Perhaps the first to start this was Ning a few years ago, and Ning has steadily increased. We’ve seen the addition of services like Ning... Read More.

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RFP hell

Talk to anyone in “the business” and they’ll tell you they hate responding to RFPs. It’s not that we hate hard work. It’s exactly the opposite. We hate working hard on something that we know we have absolutely no chance of winning, but yet we submit anyway. Read More.

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Our Choice Between Broadcast & Social Media

A common theme pops up in our research into Social Media. I often find myself asking “why are we always drawn to social media?” One might ask why we see a phone in our home or a mobile phone so important – as humans, we like to talk to each other. We’re inherently social. Prove me otherwise? Read More.

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PodCamp Halifax 2010

This weekend, I attended the second annual PodCamp in Halifax. Last year, I had missed the event because I was sipping on pastis at some café in the south of France. I know, it’s a rough life. Read More.

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From Digital Third World to Digital Citizenship

From Digital Third World to Digital Citizenship: by http://halifaxcap.ca delves into the state of internet access worldwide and asks "How does Canada measure up?" A podcamp session hosted by HRCAP. Read More.

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Social Media Use In Atlantic Canada: 2010 Report

We’re delighted to provide here the 2nd annual Atlantic Conversations II Report on Social Media Use in Atlantic Canada. The information here is downloadable (below) in PDF format and is the data we’ve made publicly available for general consumption under Creative Commons license. A more detailed,... Read More.

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Some Things Just Can't Go Digital

Netflix has been out there on the Web renting movies for a while, in Canada it's zip.ca and now YouTube is announcing it's renting films through it's portal. Hey, I watch a lot of vids on YouTube, DailyMotion and Vimeo I admit. Read More.

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Will There Be Too Many Media Channels?

What’s “new media” now? We’ve hit the “500 channel universe” on the telly, the Web has become truly “interactive”, smart phones are ramping up for mobile use. We’re texting, tweeting, calling, voice mailing, videoing, gaming in vast virtual realities; creating and sharing content like never befor... Read More.

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Enough about me, let’s talk about me!

It has become de rigueur for brands who want to show that they “get” social media to show a stream of Twitter mentions about their brand on their website. You’ll find them under the heading of “What people are saying about us” or “The latest buzz” or some such nod to being conversational and tran... Read More.

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A Reality Check on Social media Crises

United and the broken guitar, moms insulted by Motrin, snotty-nosed Domino’s pizza employees; they’ve been analyzed and analyzed. Each element picked apart and pontificated over. I too am guilty of that. Let’s face it, they make fur juicy fodder to citizens alike and those of us engaged in the so... Read More.

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New Job has Familiar Themes

Starting any new job can be a whirlwind. But in the exciting, hectic, (and dare I say, fun) early days at the Partnership, I have found a moment or two, here and there, to pause and reflect. Read More.

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Change is More than Motive, it’s Opportunity

The organization has an incredible opportunity with the integration of social media, to reevaluate old policies and controlling behaviors. By removing obstacles and encouraging smart participation in social media, your organization’s social media plan could be realized because of the power of the... Read More.

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Why I Don't Like Flash

When I was working on my new design for this website, I spent a lot of time evaluating my options for image display, as it’s one of the most vital elements of the site. I had very specific requirements for what I wanted, both in terms of the look & feel of the galleries, and the ease of implement... Read More.

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Thursday Video 10: Can social media help people?

Can social media help people? Read More.

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Youth Like Video, Adults Like Photos; Social Media Age Differences

The under 25 age group prefers video and adults like photographs better our research finds. Using our monitoring tool and looking at average ages in Social Media profiles, plus language analysis, we wanted to know if video as a medium was popular in the same way across all age groups. Read More.

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Thank the Hippies for Today's Social Media

Seriously. How? Let’s go back to the 1970’s and a maveric by the name of Stewart Brand in San Francisco. He was a counter-culture type, disillusioned like many other hippies with the “establishment” and the growth of broadcast television. Read More.

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Glitterati Communications

Glitterati Communications is a graphic design studio located in Halifax, Nova Scotia, Canada. We were formed in 2006 by Bermuda born Communication Designer, Duane Jones. Duane received his design education from Bermuda College and Nova Scotia College of Art and Design University and has worked as... Read More.

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Social Media? In Nova Scotia!?

All right. The headline is an exaggeration. There are people who are deeply involved in Social Media in Nova Scotia. You, and the six other people who have read this have been active on Facebook, Twitter and blogs from the get go.

I'm kidding - but I'm not.

Infomonkey will be selling displa...
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