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BUSINESS
Micro-sites Suck
Submitted by Ingenioustries on 07.1.08 at 9:55am.
If the client asks you why people would actually go to the micro-site you're proposing to advertise their product, and you reply, "because that's where all the ads will direct them," you've given a very, very wrong answer.
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Can We Manage Web 2.0 Mass Content?
Submitted by Marketing Integrity on 06.30.08 at 7:57am.
Social Media. Web 2.0. Whatever you call it, when we immerse ourselves in some of the cool new tools of the web we can essentially face information overload. In the past 12 months, I have been diving deeply into the Web 2.0 world so that I can wrap my head around it all and determine the business...
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It’s A Beautiful Day In The Neighborhood
Submitted by Buzzmakr on 06.30.08 at 7:38am.
What is StumbleUpon? Ask a few people this question and you can get some differing answers. Some will say it’s simply a social media site while others say it is the lazy man’s way of surfing through the Internet with a click of a button.
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Sensational Social Media
Submitted by Marketing Integrity on 06.27.08 at 6:45am.
Social media gets more interesting every day for me. Today was definitely one of those days.
This afternoon, I participated in a Twebinar. It was a webinar on social media hosted by Chris Brogan and put on by the team at Radian6. To make it more “social” they added in the dynamic of having parti...
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Public Relations is facing its own Creative Destruction
Submitted by topbanana on 06.26.08 at 12:50pm.
Creative Destruction is the term economist Joseph Schumpeter used to describe the process when business goes through radical innovation. Some entire industries die and are replaced by new ones. Think typewriters, dial telephones, the horse and buggy. Think Public Relations.
The thought occurre...
Go to The Talk or
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It's just about goals
Submitted by Ingenioustries on 06.26.08 at 6:07am.
Carman’s post about planning campaigns or creative based on what you or your peers or your friends will believe to be “cool” got me thinking about something we all have to ask ourselves and our clients all the time.
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It's all about goals
Submitted by Ingenioustries on 06.25.08 at 10:32am.
If your campaign has a goal, which should almost never be to drive traffic to a micro-site, build around that goal. If the goal is to get information on your customers through a contest, make getting to the contest, sending the link to the contest, and entering the contest the easiest friggin thi...
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What social media guys can learn from the ad agency business
Submitted by Blogger on 06.25.08 at 7:25am.
The ad agency business is an interesting one, at the very least, featuring no shortage of folks who would gladly gloss over all manner of actual business considerations or strategic thinking and head straight to creative development. And despite lots of chatter to the contrary, my guess is that a...
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Interesting Read and the desire for further competition
Submitted by Blogger on 06.25.08 at 6:55am.
Like any normal day I read the Technology section of the Globe and Mail (one of many things I read) to try and stay on top of the ever changing technology landscape in Canada and in this mornings issue I notice “Virgin USA introduces unlimited calling”. This isn’t just any unlimited calling, it’s...
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Make a “beautiful word cloud” the easy way
Submitted by Datter on 06.24.08 at 6:56am.
Wordle is a very cool site. You can enter in a batch of text and it will make a fancy tag cloud from the words. You get the option to play with fonts, colors, placement etc within the Java applet itself and it’s all rather slick. You can even point it towards a del.icio.us account and have it mak...
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Traffic Ain't Everything
Submitted by joelkelly on 06.23.08 at 7:05am.
In fact, it's almost nothing. If "traffic" is a crucial part of your decision-making process, you’re thinking about the wrong things.
If you’re considering purchasing ad space online, traffic is simply not a thing to worry about. Reach might be. %Composition UV should be. But traffic? Not so m...
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Your Marketing Up In Smoke?
Submitted by Marketing Integrity on 06.21.08 at 8:49am.
Last weekend here in Halifax, Nova Scotia, merely a few kilometers from my home, a massive forest fire broke out. It was like nothing ever seen in this area in my lifetime.
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Was anyone else surprised?
Submitted by Blogger on 06.20.08 at 6:22am.
Appropriate title I would say and if your wondering what I am talking about; read on. As some people are aware, at least those of you that follow me on Twitter, I actually was nominated (and accepted) to the ITANS board of directors. To create change the best way is from within, and, I am going t...
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HOW-TO Remove Twitter Followers
Submitted by Ingenioustries on 06.20.08 at 6:14am.
Just a heads up, if you try to get people to stop following you, you might get accused of being a “Twitter snob.” But frankly, that’s a risk many of us are willing to take. Social media tools are just that, and it’s entirely acceptable to use these tools however you want to.
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Semacode Technology: Take Two. The Facebook Chronicles.
Submitted by Your World Today on 06.18.08 at 5:14am.
Just when I thought Semacode had packed up their digital bags and bid farewell, the Ontario company behind the Semacode mobile 2D barcode technology goes and uses Facebook to re-launch the technology.
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Reminder: The new FireFox is out today
Submitted by Cuzoogle on 06.17.08 at 11:38am.
Firefox 3 — available for download today — is the culmination of a two-year quest to build the best browser ever. And while it’s not perfect, it comes pretty close.
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Digg is that Popular Guy from High School
Submitted by Buzzmakr on 06.17.08 at 6:41am.
I was going to write about how Digg and I have a love/hate relationship but the more I thought about it the more I realized that Digg doesn’t hate me. Digg barely knows that I exist. Why would Digg hate someone they hardly know and usually just ignore?
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HOW-TO Unfriend Someone
Submitted by ingenioustries on 06.12.08 at 8:32am.
Imagine a world where you friends list is populated only by close, real-life friends. People you trust with your personal thoughts and feelings, people you can count on to help you out and who you want to help. You know, *friends*. Wouldn’t that be great? Wouldn’t it be great if you didn’t have t...
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Why Outsource Marketing?
Submitted by Marketing Integrity on 06.12.08 at 7:22am.
Have you ever realized that marketing was important but you just didn’t have the time or the inclination to do it right?
Small Business Owners: Don’t Have Time to Market
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You'll Have Another Best Idea
Submitted by Ingenioustries on 06.11.08 at 3:56pm.
Don't save great ideas for media or creative executions (or anything, really) because you think they might work better with some idyllic future campaign or situation. Use it as soon as you can, even if it feels like you're "wasting it" on a campaign that's not high-profile, or doesn't have a huge...
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Conference Prep - What A Concept
Submitted by Machianations on 06.11.08 at 5:38am.
For the past two years we have taken an interesting approach to preparing our attendees before they attend STLHE. Current attendees along with past attendees are brought together off campus in a hotel meeting room to have a conversation and a meal - the conversation is "How to get the most out of...
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CBC's trying to play it cool
Submitted by Ben Boudreau on 06.10.08 at 12:37pm.
Okay, really CBC? Did you not see this one coming? Did you REALLY think you could act all aloof with the Hockey Night in Canada Theme?
If this were a divorce, you would be the one picking your crap up off the front lawn in the rain while the theme song is in bed with your best friend.
CBC s...
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Writing Lessons from Obama and Hilary
Submitted by Blogger on 06.10.08 at 7:51am.
Obama and Hilary have been a dominant force in the news since they started campaigning. This is saying something, as I am not even American. Their long battle has taught me a couple of related lessons that I wanted to share with you.
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The best way to get someone to your website is NOT from a billboard.
Submitted by Top Banana on 06.9.08 at 11:44am.
The best way to get someone to your website is on the web.
Yes, we use that slogan in Infomonkey’s ads, and yes, I do have a self-interest in this conversation.
But I keep seeing websites being advertised on billboards around town and I ask myself, ‘What are they thinking?’
The first ins...
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Halifax's Next Top Spokesperson
Submitted by Ben Boudreau on 06.5.08 at 3:30pm.
With the apparent return of the spokesperson through brands like Apple, UPS, and Presidents Choice, I started wondering if we had any truly relevant, branded spokespeople here in Halifax. Someone who embodied what he or she stood for. Someone who people respected as a force within his or her indu...
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Do the old boy's club shuffle!
Submitted by Ben Boudreau on 06.3.08 at 3:57pm.
Thanks to Infomonkey's blogroll, I just read an interesting post (http://hawkeyenews.blogspot.com/2008_06_..) claiming that Mayor Kelly just offered the head communications gig for HRM to recently stepped-down (fired?) radio host Rick Howe.
My first thought? Ye...
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Battle for the airwaves
Submitted by The Strategist on 05.30.08 at 6:15pm.
So after z103.5 briefly ruffled some feathers two years ago before becoming a source of trashy on-air discussions and an advertising outlet for cage fights, we're seeing the retaliation from the CHUM Radio group.
My guess is that C100 didn't want to take the plunge to fight for the younger aud...
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Sell by the CPM
Submitted by Ingenioustries on 05.29.08 at 6:45am.
Seriously, don't try to get me to buy ad space on your website based on time. I'm just going to assume you're trying to trick me into paying more than the space is worth.
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Talking WOM with Labatt
Submitted by Benboudreau on 05.28.08 at 6:31pm.
A few months ago I found myself in Free Beer Land.
The Alexander Keith's Brewery extended an invite to a specific group of young professionals (FUSION Halifax) to try the new Keith's Traditional Lager...on the house...by the bucket load...
I'm not going to bother talking about the beer itse...
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CHLA Presentation and Why I Am Adding Twitter to My Tutorial
Submitted by Blogger on 05.26.08 at 6:03am.
On Tuesday, May 27th I will be hosting a CE accredited workshop on Web 2.0 for the Canadian Health Libraries Association conference. I am very excited, and the agenda is pretty much set in stone.
One of the things I have been struggling with is whether I should bother to explain Twitter in any ...
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Microsoft Strikes Back… With Cash Back.
Submitted by Blogger on 05.26.08 at 5:07am.
Microsoft has traditionally been a small player in the online search and advertising game. After their recent failed bid to acquire Yahoo! to boost their competitive position against Google, Microsoft had to come up with something else.
And so they did.
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Let the games begin
Submitted by Ben Boudreau on 05.26.08 at 3:22am.
While she's no Hillary and he's no Obama, there is no question that the Mayoral race here in Halifax is well underway. This past Friday saw a double-bill of articles in The Chronicle Herald with Mayor Kelly attempting to stand strong despite criticism from supporters of Councillor Sheila Fougere....
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Think of the children
Submitted by Ben Boudreau on 05.25.08 at 3:33am.
Recently, the Nova Scotia Teachers' Union unveiled its latest looming-strike television spot. Put together for a reported $120K, the ad features a well-balanced adult and the teachers who made that happen. Unfortunately, like the potential for a strike, the ad is rubbing people the wrong way.
...
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Ask, Don't Tell
Submitted by Ingenioustries on 05.24.08 at 6:45am.
Everybody hates meetings. Well, most people do.
If you love meetings you're likely organizing lots of them, so you should probably keep in mind that most people hate meetings.
And the people who like meetings are typically the ones doing all the talking, the ones doing all the telling.
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Myles, a Maritime Mascot
Submitted by Ben Boudreau on 05.16.08 at 10:18am.
About 8,000 people are looking forward to pounding the pavement over the long weekend for this year's Bluenose Marathon. If that's not exciting enough, 2008 marks the fifth birthday of the memorable Bluenoser mascot, Myles.
"In the first couple of years, we tried to set a really approachable t...
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Commercially Critiqued - Kia Fest
Submitted by Bringing It To The Table on 05.15.08 at 5:24am.
Kia Fest – OK, let me critique this commercial. I really don’t even know where it’s available in the world, but I’m sitting here watching the Pistons/Magic game and I’ve witnessed it three times within a 15 minute span.
This is one of those commercials that I can’t help but wonder how exactly ...
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Pretending to be a journalist
Submitted by The Strategist on 05.5.08 at 7:07am.
Thanks to the generosity of Rob MacCormick of Canada NewsWire, I spent a beautiful Saturday morning in the incredible new NSCC campus surrounded by journalists ranging from student to expert. This was a new venture celebrating journalistic excellence as part of the annual Atlantic Journalism Awar...
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Pseudo-famous with Songo
Submitted by The Strategist on 04.28.08 at 10:57am.
You might remember a year or two ago a major promotion from Empire Theatres www.empiretheatres.com that offered download credits for Puretracks. Anyone? No? Me neither...Apparently ET folks do though. Their fond memories include major spikes in concession sales thanks to the campaign that paired ...
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These are our ambassadors?
Submitted by The Strategist on 04.25.08 at 6:00am.
Iceland has always been on my list of places to see before I die (I've made it to three of them so far for anyone keeping track). I've spent an hour in their airport but that really didn't do the one of the most unique country in the world any justice.
For the past eight years (maybe it just s...
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One down
Submitted by The Strategist on 04.25.08 at 4:20am.
Wow. You'd think the fact that it's only seven in the morning might mean that I would have a chance to post a little about last nights social media meet-up here in Halifax before the world got started. NOT TRUE.
Seeing how I decided that going for Thai when tired and more-influenced-than-expec...
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Social Media Roundup
Submitted by Laurel on 04.24.08 at 9:27pm.
Last night I had the pleasure and privilege to join some of Halifax's finest Bloggers and social media experts at the first Third Thursday (or The Social Media Roundup as I have affectionately referred to it all week) meet and greet at The Argyle Bar & Grill.
It was great to recognize some f...
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The Talk: Live and in colour
Submitted by The Strategist on 04.24.08 at 9:26am.
If you're up for some fun tonight, join me at The Argyle (1575 Argyle Street) at 6:00 p.m. for a casual evening of drinks and snacks with some of the most wired people in Halifax.
This will be the city's first Social Media Meet-up, a low-key event where you can get to know other bloggers, twit...
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Telecom Applications Research Alliance TARA
TARA (Telecom Applications Research Alliance) is a unique facility that combines cutting-edge telecommunications research and development equipment with seed investment funding and business mentoring resources.
TARA hosts the Master of Engineering in Internetworking program in affiliation with...
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Offshore/Onshore Technologies Association of Nova Scotia
The Offshore/Onshore Technologies Association of Nova Scotia (OTANS) is a not-for-profit organization representing the interests of organizations in the oil and gas industry in Eastern Canada. Since its inception in 1982, the membership of OTANS has swelled from a dozen to over 450 member organiz...
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NovaKnowledge
NovaKnowledge is a member-based organization dedicated to the development of a flourishing, sustainable knowledge economy in Nova Scotia.
Since its inception in 1993, NovaKnowledge has moved from awareness raising to policy debate and influence, and from defining, measuring and monitoring know...
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Information Technology Industry Alliance of Nova Scotia
ITANS is a non-profit organization committed to promoting the growth and development of the information technology Industry in Nova Scotia. We achieve our goal by developing industry skills, sharing ideas and information, building alliances, and promoting IT opportunities and events.
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InNOVAcorp
InNOVAcorp helps early stage Nova Scotia companies commercialize their technologies and succeed in the global marketplace. Our High Performance Incubation (HPi) business model fosters innovation and entrepreneurial success.
InNOVAcorp focuses on three areas to help business succeed: incubation...
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Nova Scotia Environmental Industry Association
The Nova Scotia Environmental Industry Association is a not-for-profit business association and province-wide organization dedicated to the promotion of environmental products and services.
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Biotechnology and Life Sciences Industry Association
BioNova helps its members to develop their businesses as the sector grows in the province.
It provides members with networking opportunities through meetings and workshops and participation in National and International conferences and tradeshows.
Our members benefit from our strong strat...
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Comprehensive Solutions to the Development and Use of Land
EDM was founded in 1993 to provide services required by government agencies, businesses, not for profit groups, and individuals seeking a socially conscious approach to the use and development of land. The company – then and now – brought together the skills of urban and regional planners, landsc...
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