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HALIFAX ONLINE MEDIA FEB 5, 2012

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Why Small Business Fails in Social Media

We were curious as to why small businesses fail in social media. More fail from their attempt than succeed. At least, that’s what our research showed. And there is one leading reason; fear of commitment. We looked at 2,500 businesses in the U.S. and 1,500 in Canada that we considered small busine... Read More.

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Starting a business: My talk from Podcamp Halifax 2012

I’ve had the pleasure of giving a talk at each of the Podcamp Halifax events since it was begun four years ago by Craig Moore, Ryan Deschamps and Jon McGinley. I thoroughly enjoy the event. It’s well organized, and the excitement and interest is infectious. Read More.

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Google finally comes clean, and it ain't pretty

If you're reading this blog, then there's a pretty decent chance that you're the proud owner of a Gmail account, or at least have signed up for one program or another rolled out by the good geeks at Google over the last 14 years.
There's an equally good chance that you recently received an email...
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The Collateral Damage to Business From a Social Media Crisis

Most discussions and case studies around social media crises faced by companies is focused on consumer reaction – and direct loss of sales or brand impact. While these are critical, a non-consumer focused company may think they are more immune to these issues and a consumer product company may th... Read More.

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Atlantic Conversations 4: Social Media in Atlantic Canada

We’re delighted to be releasing our 4th annual report on social media use in Atlantic Canada – the “Atlantic Conversations IV” report that was launched at Podcamp Halifax on January 22nd, 2012. We thank the largest number of attendees ever to the event and hope this information is helpful to clie... Read More.

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Ten reasons to love new media

I am a happy camper. Today I attended PodCamp Halifax, "an unconference for people interested in social media, blogging, mobile, web design and all the internets in between." It's free and anyone can host a session. Read More.

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Industrial Espionage & Social Media

Most companies are concerned with cyber threats such as hacks, viruses, malware and denial of service attacks. Yet a new threat to industry comes from social media or social networking services. That is industrial espionage by a) recruitment of employees to buy secrets or b) monitoring of employe... Read More.

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The Occupy Movement & Social Media

The use of social media technologies to create awareness and organise protests and “camp-ins” last year (and some continue today) was the first time these tools were used on an international scale. This is unprecedented in the history of mankind, at such speed and with incredibly well organised p... Read More.

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Influence Competitors: The New Corporate Threat

A whole new scale of threat has evolved for corporations, and governments as well, in the court of public opinion. We call them Influence Competitors, some have called them Irregular Competitors. Regardless, these competitors are looking to influence the views and opinions of the same market busi... Read More.

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Why Social Media Really Works in Civil Actions

Issues for protest or causing some form of unrest aside, the real reason social media tools have been a key technology in driving significant societal changes comes down to one reason we propose – lowered individual risk and group comfort. Read More.

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Klout or PeerIndex & Their Value or Non-Value

We’ve been knocking about the value and veracity of Klout and others like PeerIndex in our offices for some time now and we posted before on the issue of Klout. So we looked at Klout and PeerIndex a little deeper recently, to try and sort out just where these tools sit in the greater scheme of ma... Read More.

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New Year’s Twitsolutions

New Year’s resolutions are a nice idea… eat better, work out more, stick to a budget, save the world… all good things to do. I haven’t really settled on a real life resolution yet, so in the meantime I’m making some Twitter-related resolutions. So here are the improvements I’m working on in 2012. Read More.

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Are you being watched? Yes. By Whom? Everyone.

It's become pretty common in our wired world to find ourselves owning one or more electronic devices that contain a sprawling, undying land of social networks, personal information, and various public and private moments saved on hard drives across the world. Read More.

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Why Social Media In The Enterprise is Failing So Far

Culture and established process are the key reasons for social media failing in the enterprise. Social Enterprise tools (essentially a Facebook for business use) is a very logical tool for businesses and can be a game-change. And that’s the problem – it’s a game-changer. It’s disruptive. Read More.

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Are There Too Many Social Media Apps & Tools?

SmartPhone growth is increasing rapidly and the adoption of tablets like the iPad and Galaxy are keeping apace. But these are the gadgets themselves, not the apps. And we’re starting to see some decline of levelling off on the adoption and use of a number of social media tools. Most notably with ... Read More.

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Why Are We Still Having PR Crises in Social Media?

We’re a good 5 years into the whole commercialisation of the social web and social media tools now. Facebook has become a channel and so has Twitter. Over 2 billion people are connected in the world. We’ve had some doozies of PR fails in social media and crises evolve from the use of social media... Read More.

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Keystone XL and The Impact of Social Media Study

Today we announced the release of our groundbreaking research into a major issue that crosses two borders – the Keystone XL pipeline and how social media was used. You can download the free report here: MediaBadger Keystone Research.
We note that this was an in-house research project by our own ...
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Social Media As a Soft Power Tool in Global Affairs

Based on much of our research, social media is not just a tool for promoting democracy (although that is hotly debated) but we see it as becoming a “soft power” tool on global issues. Perhaps one that even citizens can use to garner influence and attention from other nation states. Read More.

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Social Media? In Nova Scotia!?

All right. The headline is an exaggeration. There are people who are deeply involved in Social Media in Nova Scotia. You, and the six other people who have read this have been active on Facebook, Twitter and blogs from the get go.

I'm kidding - but I'm not.

Infomonkey will be selling displa...
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