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MEDIA+MARKETING
How Will The Slowdown Impact Social Media?
Submitted by Media Badger on 10.11.08 at 8:10am.
Will the economic slowdown impact the Social Media space? Certainly. One respected writer, Rafe Needleman has already put his picks in on who might fail in the coming months. There are bound to be failures as investors look for gain, not pain. But is that such a bad thing?
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Nova Scotia Pomegranate Phone: Great Viral, but is it effective?
Submitted by Your World Today on 10.10.08 at 6:35am.
A phone that translates what you say into any language? It comes with a built-in mini projector for presentations and movies? It also doubles as a harmonica?
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The Pomegranate Phone
Submitted by Carmen Pirie on 10.9.08 at 6:54am.
The past week has seen a lot of the local Halifax social media community actively critiquing the Province of Nova Scotia’s latest ‘Come to Life’ effort – the Pomegranate Phone.
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Is the Drama Over at Digg?
Submitted by Buzzmakr on 10.8.08 at 9:26am.
There has been so much drama at Digg over the last few weeks. Heavy users have been banned by the dozens. Some were given warnings and others were just sent unpleasant e-mails letting them know that their accounts were closed.
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Using Ning for Open Space harvest
Submitted by Carmen Pirie on 10.6.08 at 12:58pm.
I spent most of this past week in Rocky Harbour, Newfoundland, joining with Ella McQuinn in facilitating the Gros Morne Institute’s International Summit on Sustainable Tourism.
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How much should you charge to advertise on your site?
Submitted by Ingenioustries on 10.6.08 at 8:58am.
If you're trying to figure out how much you should charge to advertise on your site, it's actually pretty simple:
First, take the going rate of meat. Multiply that by the cost of fuel, and then, finally, divide by the number of people.
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The Pomegranate Phone, A $300K Gamble
Submitted by Blog Snell on 10.6.08 at 8:55am.
Looking at The Government of Nova Scotia’s Pomegranate Phone and I can only come up with Interesting to say the least. While the site is visually appealing I honestly beleive there was a better use of $300,000 in tax payer money. This flashy, bloated waste is novel at best and primarily highlight...
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fresh face on Halifax's web scene
Submitted by Graphic Nature Design on 10.6.08 at 7:52am.
David Watson has recently launched freshweb internet marketing & design in the Halifax area. Helping businesses achieve their full marketing potential online, David offers a full range of web services.
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The Social Mediasphere is an Emotional Place
Submitted by Media Badger on 10.5.08 at 8:12am.
A point of challenge for business looking to engage in Social Media, whether for marketing, sales or customer service, is one word; emtions. Having read an excellent post today on the Collective Thoughts blog about “empathy” in Social Media engagement, this brought to light the emotional element ...
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A response to my Pomegranate Phone blog entry from NS Come to Life
Submitted by Brightwhite on 10.5.08 at 8:16am.
Well, it looks like I've stirred up some interesting debate and some decidedly different opinions than my own when it comes to the Nova Scotia Come to Life campaign for the Pomegranate Phone.
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Hanging up on the Pom Phone
Submitted by Boost Ventilator on 10.3.08 at 11:48am.
The Pomegranate phone is the thrust of a $300 000 “viral” marketing campaign by the Province of Nova Scotia to lure ex-pats back home. It features a mythical mobile phone that can do all sorts of useful things (that actual cell phones can do nowadays) plus some extra “out there” features like a h...
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The Pomegranate Phone: When Internet Marketing goes wrong
Submitted by Brightwhite on 10.3.08 at 11:46am.
Earlier this week, the Nova Scotia Government Department of Tourism released its latest marketing campaign "aimed at changing tech-savvy expats’ perceptions about their home province".
On the surface, the clever and slick animations of a do-everything competitor to the iPhone are fantastic. The...
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eBay Watch: Where Have All the Google Results Gone?
Submitted by Nova Scotia Girl on 10.3.08 at 8:00am.
This week bloggers speculate about the apparent lack of Google search results and Canadian sellers clash with eBay over the new media shipping policy. Plus, new Web shop and auction alternative offerings.
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Change – What Is It Good For?
Submitted by Buzzmakr on 10.2.08 at 8:39am.
I’ve been noticing a lot of social sites have been tweaking their layouts and functionality lately. Some have made a few small changes, while others have totally revamped the entire look of their site. While sites need to evolve in order to stay on top of their game, is there a point where too mu...
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Can Social Media Tools Catch A Killer?
Submitted by Media Badger on 10.1.08 at 12:52pm.
On Saturday afternoon of September 27th, a 14 year old Canadian girl, popular daughter of a Pastor was horrifically slain walking in the woods near her house in Edson, Alberta. It is believed there may have been two boys as witnesses who ran for help. Sadly, help arrived too late to save her.
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Why it's a good time to invest in marketing and design
Submitted by Brightwhite on 09.29.08 at 2:34pm.
This may sound a bit self-serving, but there's no better time than an economic downturn to invest in marketing and design spending. The gut reaction in bad economic times is to withdraw into your shell, lay off staff and put less money into web, advertising and marketing.
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Social Media Marketing Is A Managed Investment
Submitted by Media Badger on 09.29.08 at 7:02am.
If you’re looking to engage your company or organization in Social Media and you think Facebook is the place to start, you could be wrong. If you also think a some advertising on Facebook or MySpace and maybe a cool application in Facebook is the way to go, you may end up wondering why it didn’t ...
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The Fragility of the Social Media Economy
Submitted by Media Badger on 09.24.08 at 12:15pm.
Recently, Facebook changed it’s UI design. So did Twitter and FriendFeed. These are 3 of the top Social Media tools. All have developed an ecosystem around them, and none more so than Facebook. This shows a serious fragility in the Social Media Ecosystem
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User Feedback, Fact or Fiction?
Submitted by Blog Snell on 09.23.08 at 6:45am.
I have been giving this topic some thought lately and wonder what value can be associated with user feedback on websites, blogs etc? While feedback is valuable to a business, their growth and ensuring a level of customer service. One problem, An issue that will always be present and that is essen...
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Cyber-Bullying
Submitted by Buzzmakr on 09.23.08 at 9:39am.
It was Stand Up Against Bullying Day around here a little over a week ago and people were encouraged to wear pink to show that bullying will not be tolerated. Last year, a Grade 9 boy wore a pink shirt to school and was threatened and harassed by bullies.
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Time tracking Redux
Submitted by FinalDog on 09.20.08 at 11:19am.
I recently wrote about a simple web app at ididwork.com, which is a great straightforward way to track the time you spend on any given project. I’ve been using it a lot lately to keep track of various projects and things I’m working on, and although it’s working well enough I got to wondering if ...
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Talk about the web. Don't go there.
Submitted by Top Banana on 09.20.08 at 10:16am.
Leave it to The Herald to do a story headlined, "Candidates take to web to woo voters" and not include one URL to a website.
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What is Social Media? Part 2
Submitted by Marketing Integrity on 09.18.08 at 7:44am.
This article probably should have been What is Social Media Part 1! I realized that many of my clients and potential clients are grappling with what social media is. Many in small business need to get to the basics of social media to determine the benefit, and my other clients like churches are...
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What is Social Media? Part 1
Submitted by Blogger on 09.18.08 at 7:43am.
I received an e-mail today from a student at a Dutch Research and Communication centre for Journalism. This student had come across the Marketing Integrity Blog through a Google search. This individual is part of a team of students working on their thesis. The e-mail was inquiring for my definiti...
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Social Media: Killing the Language of Hype
Submitted by Media Badger on 09.11.08 at 12:47pm.
Marketing spin, hyperbole, and general marketing noise. We’re victims of it, some of us produce it, and I admit my guilt here as a communicator. We see such hype and spin not just in daily consumer advertising, but in industry-analyst relations, start-ups pitching VC’s and internal corporate comm...
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Shipping Tips and Free Tools for E-tailers
Submitted by Nova Scotia Girl on 09.11.08 at 7:06am.
In e-commerce, closing the deal is only half of the job — you’ve got to deliver. We offer tips and free tools for making sure your e-business is ship-shape.
Today free shipping and online shipping deals are more than just a trend; its a must-do for merchants to stay competitive.
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I Did Work
Submitted by FinalDog on 09.10.08 at 8:16am.
As a freelancer, keeping track of the time I spend on different projects is very important. There’s a lot of ways to go about this from a simple notebook or text file, to an Excel spreadsheet (yuck) to MS Project (overly complex yuck). Two things I always appreciate are accessibility, and simplic...
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The Word “Social” for Social Media in the Enterprise
Submitted by Media Badger on 09.10.08 at 7:15am.
When most businesses/organizations think of Social Media, they think “customer facing” and marketing or reputation management. Often overlooked is the viability of Social Media tools and services within the organization itself. Social Media internally might be more aptly labeled Corporate Social ...
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Earls on case studies
Submitted by Carman Pirie's Blog on 09.9.08 at 7:08am.
A nice little post by Mark Earls on the utility (or lack thereof) of case studies. I've long found the whole idea of 'best practice' and 'benchmarking' a tad restricting while leaving little room for innovation. My experience has been that many organizations, once they learn of the best practice,...
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Social Media Glossary - The Language of SU
Submitted by Bu on 09.9.08 at 7:09am.
StumbleUpon – Social news website where users submit news stories, videos, or images and other users rate how good the submissions are. There are multiple topics you can submit stories too including humor, bizarre, animals, news (general), politics and more.
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Miscommunication
Submitted by Buzzmakr on 09.3.08 at 9:37am.
The definition of miscommunication as described by Dictionary.com is “to communicate mistakenly, unclearly, or inadequately”. Unfortunately this describes much of today’s current communications. With the advent of email, IM, forums, blogs and micro-blogging there is always the opportunity to be m...
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Google’s Chrome A Warning Shot to Microsoft Again?
Submitted by Intevix on 09.2.08 at 9:38am.
With the launch of Google’s new browser, Chrome, this may be a signal that some radical change is going to happen not just with technology, but possibly the first true signal of a threat to Microsoft and other Enterprise class software companies. Could this be so?
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Guide to Working With A Web Designer
Submitted by Intevix on 08.30.08 at 11:12am.
If you’ve struggled with Web designers in the past, or currently, and you’re trying to find a better way, then we’ve compiled some guidelines that may just help your current or next project run a little smoothly. We hope. We’ve worked, and continue to work, with a lot of Web designers through our...
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Facing the Social Media Monster
Submitted by Media Badger on 08.29.08 at 10:00am.
Rightfully,many businesses are looking at Social Media with a wary eye, as if it were some giant monster that might drag them out into the bright daylight and leave them helpless and stricken. It has happened.
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Laundry Soap, Social Media & Change
Submitted by Media Badger on 08.28.08 at 7:53am.
What could laundry soap possibly have to do with Social Media and change? Everything. It started back in the early 1920’s when advertising started to become a little more sophisticated. Then in the 1950’s, manufacturers woke up to the fact that women actually had more buying power than men.
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Basics of selling ad space on your site - Part 1
Submitted by Ingenioustries on 08.26.08 at 6:44am.
Here are a few basic tips if you're trying to increase ad sales on your site, or if you're thinking about starting for the first time.
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Social Media Glossary - Digglish
Submitted by Buzzmakr on 08.25.08 at 12:57pm.
We’ve given lots of tips and tricks in using social sites like Digg, but for any new user starting out, they can find themselves overwhelmed by the unique language used by Digg users, or what I like to call – Digglish.
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What do you wish big brands knew about the web?
Submitted by Ingenioustries on 08.25.08 at 5:56am.
So, take a large company, particularly in this market, and tell me what they're doing wrong with the internet. Be it their advertising, their website, or the way they're handling (or, more likely, simply ignoring) social media.
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Social Media is Raw Feedback: How Do You Manage It?
Submitted by Media Badger on 08.21.08 at 8:43am.
Why do marketing and communications professionals struggle with the validity of Social Media? Perhaps because it is raw, unstructured, unfiltered and immediate. All of which is contrary to the marketing communications discipline.
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Emily - The tech demo
Submitted by FinalDog on 08.20.08 at 7:42am.
I remember the days when digital photography and Photoshop were harkening in an new age of image manipulation. We’d see (and eventually do) things with images that were quite surprising, and it quickly became apparent that you couldn’t trust what you saw in a photograph any longer. As I wrote abo...
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Ramadan Greeting from Volkswagen
Submitted by Your World Today on 08.20.08 at 6:05am.
A traditional multinational marketing practice. This tasteful Ramadan greeting was issued by Volkswagon Dubai. For those who don’t know, notice the crescent-shaped headlights and rear lights. The crescent symbol is common in Ramadan greetings.
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Fakers & Celebs in Social Media Campaigns
Submitted by Media Badger on 08.19.08 at 7:47am.
Is it worth using Fake Persona’s or Celebrities in Social Media campaigns? Recently, Social Media marketer Beth Harte wrote an interesting post on this topic and so we build upon that a little.
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From eBay to Bidtopia: Bargainland’s Success Story
Submitted by Nova Scotia Girl on 08.14.08 at 8:45am.
Bidtopia is born after high-volume liquidator Bargainland says bye-bye to eBay, which requested it to cut its business by 75 percent.
According to St. James, Bargainland (which is also a company named for the popular eBay user ID), was greatly affected by changes at eBay.
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Is your name Michael?
Submitted by Carman Pirie's blog on 08.14.08 at 8:44am.
If you’re reading this and were born in the US, there is a decent chance that it is. Michael has been one of the top 2 baby names (for boys) in the US since 1954. Michael even pulled off an impressive 37 consecutive year run in the #1 spot from 1961 through 1998. Not bad.
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Why we don't sign our work
Submitted by Brightwhite on 08.13.08 at 12:28pm.
You see it all the time. A corporate website with great design, nice features and intelligently thought-out navigation. Then, you scroll to the bottom of the page. Below the footer in 14 point Verdana, often accompanied by a logo that looks completely out of place and the requisite link is this: ...
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Public Relations is facing its own Creative Destruction
Submitted by topbanana on 06.26.08 at 12:50pm.
Creative Destruction is the term economist Joseph Schumpeter used to describe the process when business goes through radical innovation. Some entire industries die and are replaced by new ones. Think typewriters, dial telephones, the horse and buggy. Think Public Relations.
The thought occurre...
Go to The Talk or
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The best way to get someone to your website is NOT from a billboard.
Submitted by Top Banana on 06.9.08 at 11:44am.
The best way to get someone to your website is on the web.
Yes, we use that slogan in Infomonkey’s ads, and yes, I do have a self-interest in this conversation.
But I keep seeing websites being advertised on billboards around town and I ask myself, ‘What are they thinking?’
The first ins...
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